Sunday, 25 October 2015
Friday, 23 October 2015
Monday, 19 October 2015
Sunday, 18 October 2015
Audience Research & Analysis
For our audience research Brandon & I did 3 methods of research. We did Vox Pops, a Questionnaire on SurveyMonkey & Analysed 4 Pop music video's view statistics.
1. Youtube Video Statistics
With this piece of research, we aimed to find out how many views and shares popular songs got on YouTube, which is where most people watch music videos. We chose the actual song itself, Kelly Clarkson's My Life Would Suck Without You, Wilkinson's Afterglow & Rihanna's We Found Love. These are common pop videos, which somewhat relate to our chosen song.
The data we collected is secondary data, as we used YouTube to get this information, as it allows people to view the view count, shares on social media and subscribers to the artist derived directly from watching the video. We though this would help us see how many people actually watch music videos for pop music, which is what our song is.
We found out that Rihanna's video for We Found Love had over half a billion views after 4 years of being on Youtube. The video is about the exploration of a relationship in which drugs are involved. We have the same themes in our music video idea, which means that if we can pull of a professional video the same as Ri's, we could potentially have the same viewing numbers. On the day we analysed the videos the official music video for Never Forget You had over 2.7 millions
views, right now (18th October) has almost 5 million hits. This proves a basic music video with the artists performing can be successful in a short amount of time.
We were surprised to see Kelly Clarkson's My Life Would Suck Without You didn't have as many views as Rihanna's music video. As Kelly's had been up for 2 more years, and the themes are very similar, with a relationship breaking up and the journey the couple take through life. I think the fact that there is more of a contrast between the videos so Rihanna is shown with her being happy in a relationship when things get bad, but with Kelly, the video is full blown bad relationship from the start not allowing the audience to see before the relationship and how happy they were before.
By analysing these music video stats, this allows us to see what viewers want, and what they will re-watch, and not just watch it once. This will shape our product but making sure our music video is really what people want. Along with the Survey we carried out, this research can be tied together with survey results to make the best video for our target audience that we can.
2. SurveyMonkey Questionnaire
We made a questionnaire on SurveyMonkey and pestered people on Social Media to answer it, and sent WhatsApp broadcasts to all of our friends to get people to answer it. We managed to get 22 responses!
Music Video Survey
In this piece of research our aim was to find out what our audience's music interests are, so what music genres they listen to, where they watch their music videos ect. We wanted to get to know our audience better, and gave them options to voice their own opinions through open ended questions. This was a good task for us to do, as we posted it on our own social media sites, so this got a wide range of people to answer the questionnaire, age wise.
A questionnaire is primary data, so we conducted the questionnaire ourselves, wrote the questions ourselves, which were tailored to our music video idea. By using open ended questions such as 'What's your favourite music video and why?' which allowed the responder to elaborate on their favourite things about their music video. By asking the audience's genres they listen to most, we found that Rock was the most popular, and Pop & Indie came a close second. This showed us we asked the right people, as pop is very mainstream, and the majority of our responders said they listened to pop. By giving people the option to name issues they thought needed to be addressed in music videos, it gave us ideas for not just this music video, but for other projects we will do in the future. One of the most common themes said by the audience who filled out the survey, said they wanted us to explore themes such as mental illness, which we could incorporate by having our main character/artist suffering from an illness and that is why they rely on drugs, to cope. By giving the people a 'voice' as so to speak, the audience should be more content with what we make as our final video, knowing that we listened to them and took on board information they said.
We were glad to find out that none of the people we asked never watched music videos, this was good, because it shows us we can make our music video appealing to the mainstream audience. We also found it positive that all of our responders use YouTube to watch music videos, as then we can look further into researching pop music videos on there. One flaw we found in our research though, was the fact that 6 people answered the questionnaire saying they only watched music videos rarely. We did not follow up on these 6, and maybe if we did, we could get a better understanding of the audience that we gave our questionnaire to do. One thing that surprised us was that nobody really thought of the song Never Forget You meaning they couple could be in the relationship whilst using drugs. By being under the influence, of drugs, people generally forget about the world and live and let live. Whereas with alcohol, it is a depressant, so the person will 'never forget' the person they lost.
3. Vox Pops
1. Youtube Video Statistics
With this piece of research, we aimed to find out how many views and shares popular songs got on YouTube, which is where most people watch music videos. We chose the actual song itself, Kelly Clarkson's My Life Would Suck Without You, Wilkinson's Afterglow & Rihanna's We Found Love. These are common pop videos, which somewhat relate to our chosen song.
The data we collected is secondary data, as we used YouTube to get this information, as it allows people to view the view count, shares on social media and subscribers to the artist derived directly from watching the video. We though this would help us see how many people actually watch music videos for pop music, which is what our song is.
We found out that Rihanna's video for We Found Love had over half a billion views after 4 years of being on Youtube. The video is about the exploration of a relationship in which drugs are involved. We have the same themes in our music video idea, which means that if we can pull of a professional video the same as Ri's, we could potentially have the same viewing numbers. On the day we analysed the videos the official music video for Never Forget You had over 2.7 millions
views, right now (18th October) has almost 5 million hits. This proves a basic music video with the artists performing can be successful in a short amount of time.
We were surprised to see Kelly Clarkson's My Life Would Suck Without You didn't have as many views as Rihanna's music video. As Kelly's had been up for 2 more years, and the themes are very similar, with a relationship breaking up and the journey the couple take through life. I think the fact that there is more of a contrast between the videos so Rihanna is shown with her being happy in a relationship when things get bad, but with Kelly, the video is full blown bad relationship from the start not allowing the audience to see before the relationship and how happy they were before.
By analysing these music video stats, this allows us to see what viewers want, and what they will re-watch, and not just watch it once. This will shape our product but making sure our music video is really what people want. Along with the Survey we carried out, this research can be tied together with survey results to make the best video for our target audience that we can.
2. SurveyMonkey Questionnaire
We made a questionnaire on SurveyMonkey and pestered people on Social Media to answer it, and sent WhatsApp broadcasts to all of our friends to get people to answer it. We managed to get 22 responses!
Music Video Survey
In this piece of research our aim was to find out what our audience's music interests are, so what music genres they listen to, where they watch their music videos ect. We wanted to get to know our audience better, and gave them options to voice their own opinions through open ended questions. This was a good task for us to do, as we posted it on our own social media sites, so this got a wide range of people to answer the questionnaire, age wise.
A questionnaire is primary data, so we conducted the questionnaire ourselves, wrote the questions ourselves, which were tailored to our music video idea. By using open ended questions such as 'What's your favourite music video and why?' which allowed the responder to elaborate on their favourite things about their music video. By asking the audience's genres they listen to most, we found that Rock was the most popular, and Pop & Indie came a close second. This showed us we asked the right people, as pop is very mainstream, and the majority of our responders said they listened to pop. By giving people the option to name issues they thought needed to be addressed in music videos, it gave us ideas for not just this music video, but for other projects we will do in the future. One of the most common themes said by the audience who filled out the survey, said they wanted us to explore themes such as mental illness, which we could incorporate by having our main character/artist suffering from an illness and that is why they rely on drugs, to cope. By giving the people a 'voice' as so to speak, the audience should be more content with what we make as our final video, knowing that we listened to them and took on board information they said.
We were glad to find out that none of the people we asked never watched music videos, this was good, because it shows us we can make our music video appealing to the mainstream audience. We also found it positive that all of our responders use YouTube to watch music videos, as then we can look further into researching pop music videos on there. One flaw we found in our research though, was the fact that 6 people answered the questionnaire saying they only watched music videos rarely. We did not follow up on these 6, and maybe if we did, we could get a better understanding of the audience that we gave our questionnaire to do. One thing that surprised us was that nobody really thought of the song Never Forget You meaning they couple could be in the relationship whilst using drugs. By being under the influence, of drugs, people generally forget about the world and live and let live. Whereas with alcohol, it is a depressant, so the person will 'never forget' the person they lost.
3. Vox Pops
Monday, 12 October 2015
Sunday, 11 October 2015
Sunday, 4 October 2015
Saturday, 3 October 2015
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